Brand Development Strategy | Strategi Pengembangan Brand

Brand development is a process of creating , growing and strengthening our professional brand. We develop the process into 3 stages :

A. Understand where we start and to where we would go (our business objectives).

This is essential stage. We have to determine what is our business objectives within : 10 years, 5 years, 2 years and a year forward and how to achieve it ? 

B. Developing all the tools & media we would need to communicate our brand.

The next stages are :

1. Develop the identity of our company / business.

    Just like a person, personal branding begins from personal identity : the name, the face and its personality.

    The brand development begins from the identity of the company / business :

• Develop a bright + clear brief for the designer. Do not worry if you could not made a perfect one, since if you could find a professional logo / identity designer who you could rely on, he/she would help you to make the good brief & creative process then develop the most suitable logo + corporate identity for you.

Creative brief from a well known design crowd platform

•  Find the most suitable & reliable designer to make your logo & corporate identity. How ?Simply by 3 P : Portfolios + Process + Proposal

• The process : since your logo = your corporate identity = has legal aspect = copyright (you don't want another people has the same identity / personality with you, right ?). Therefore you have to make sure that you find the designer who respect the copyright. I understand that originality is not creating something totally new. It is rather about the designer's personal character. If the designer respect the copyright, then he/she will do the designing process from the scratch.

from imaginations and scratch / rough sketch

• Mutual communication process among you as the client with the designer will produce liquid results.

alternativedesigns and chosen design

C. Growing and strengthening our newly developed or updated brand.

Pengembangan brand adalah proses menciptakan, menumbuhkan dan menguatkan brand professional kita, melalui 3 tahap :

A. Pahami dari mana kita akan memulai dan ke mana tujuan kita (tujuan bisnis kita).

Ini adalah tahap yang sangat menentukan. Kita hrus menentukan apa yang menjadi tujuan dari usaha kita dalam : 10 tahun, 5 tahun, 2 tahun dan setahun ke depan dan bagaimana meraihnya ?

B. Bangun seluruh perlengkatan dan media yang kita butuhkan untuk mengkomunikasikan brand kita.

C. Tumbuhkan dan perkuat brand yang baru kita bangun dan perbarui.